AdWords Launches Offline Sales Tracking

AdWords has launched a much needed tool today with the roll out of AdWords Conversion Import.

There has been no easily accessible way for account owners to measure and optimise when sales or leads happen offline via the telephone. One solution has been paid for telephone tracking and we’ve offered this as a service for a few years now very successfully but extra costs are incurred with every call so whilst it’s a solution that adds value and does give transparency it comes at a price.

The new AdWords conversion import feature will assist in the measuring and optimisation of the complete customer journey from start to finish of the process, With the introduction of the conversion import tracking you can upload your offline conversion event data into your AdWords account and get visibility into how clicks lead to sales made offline.

Your can read how to import your offline AdWords conversion data here

As well as being able to import your conversion data, you can also input the sales value to fully flesh out your AdWords data and really asses the value of each keyword.

This will be particularly useful for service industries where sales are closed offline, face to face or over the phone, it will take the guess work out of optimising the account as often it’s difficult to make judgement calls on keywords that have no lead data showing online but may have generated non tracked phone calls etc. that turn into sales.

Google seems to be moving the tracking forward this month hard as they just also released  cross acount conversion tracking and search funnels too, read more here.