AdWords Quality Score Reporting Overhaul

Google AdWords announced today that they are changing how a keyword’s quality score is reported.

They say that the reporting update will tie the 1-10 quality score more closely with it’s 3 main influencers : Expected Click Through Rate, Ad Relevance, and Landing Page Experience.

Google is rolling out this update globally within the next few days.

They are making the changes so that the reporting of the quality score more closely reflects the three key factors that affect the visibility and anticipated performance of you adverts. They say that they hope that by giving more transparency in the 1-10 quality score will aid you to improve the quality of your ads.

They go on to say that the changes are only to how the 1-10 quality score is actually reported and NOT how it’s is actually calculated and therefore it won’t have any effect on your ads actual performance, it’s just a reporting change. So unless you have automated rules tied directly to your reported 1-10 Quality Score, your ads should continue to behave as they have always done.

It would be wise to audit your automated rules to ensure that you don’t have any running that are directly affected by the reported quality score!