Enhanced Campaigns – The Change Is Coming

Like it or not Google’s Enhanced Campaigns are here to stay so it’s wise to get your head around them before the mandatory upgrade that is coming around June in 2013.

We covered some of the benefits of google enhanced campaign placement in a post previously.  and also you can track two new types of conversion; Calls (you can set how long the call should be before it counts too) and App downloads, but it’s not all aces, there is a major drawback in that there is no more tablet targeting as desktop and tablet search is combined, which is a bit of a kicker as tablets convert better than desktop for most products.

The main advantage is that you can now really hone your mobile marketing, you can increase or decrease bids by a set currency amount or by a percentage for mobile compared to your desktop campaigns but more interestingly you can do this all the time or at certain times of the day and as if that’s not granular enough you can use geo-targeting as a modifier too so it’s very flexible.

If you take the time to dig into your data you could really squeeze some impressive savings or extra conversions out of enhanced campaigns.

Google have a very in-depth guide that you can view here : Google Enhanced Campaign Upgrade Resources

Or you can download their free 32 page guide here :  Google Enhanced Campaigns Upgrade Guide

It’s worth the trouble now to get to grips with Google enhanced campaigns before they are forced upon you.