Google AdWords Review Extensions
Google is really seeing some significant revenue and sales/lead generation with their AdWords Extensions and now they are set to add a new “Review Extensions” option.
They’re currently in Beta but you will be able use the good things that other reputable 3rd party sources have said about you :
As you can see from the above examples, you can use a direct quote or you can summarise a key point like example two.
The main criteria for the review extensions content are :
- Content in AdWords Review Extensions must be from a reputable third party source and must comply with AdWords standard policies.
- It’s the advertisers responsibility to make sure that they are allowed to use each review in their ads.
- AdWords Review Extensions will be checked by both software and human editors to protect users from deceptive or misleading claims and validate the authenticity and compliance to Google’s terms and conditions.
At the moment they AdWords Review Extensions are only available in English language but as they expand usage we expect to see other languages incorporated. If you would like to start using the review extensions contact your AdWords rep or PPC agency contact who will sort this out for you.
