Easy Display Advertising – Google Ready Image Ads
Today Google rolled out their new Ready Image Ads facility as part of their Ready Creatives package – this is their band new solution to ensure display ad creation is now easier than ever.
Ready Creatives is comprised of two tools: Ready Image Ads and Ready Ad Gallery.
Display advertising is an arena that most people don’t give enough thought to, yet it’s a great way to deliver highly relevant, dynamic, rich content to alert and captivate consumers. Creating engaging banner ads is not easy, we have many years expertise at this and offer it as an in-house service for clients but whilst very cost effective it’s not as cheap as doing it yourself although our results show the ROI of our ads outweigh the cost involved many times over!.
Google’s new Ready Creatives now lowers the bar for smaller businesses to get involved in display advertising and allows anyone to Instantly build IAB Standard, HTML5 compatible ads!
With just one click, AdWords customers can use Ready Image Ads flexibility just by adding their website URL and Google’s Ready Creatives will automatically build display ads based on images taken from their website.
AdWords customers can further customise the ads by changing the text, colour, font, headlines, URL and images… and much more . The intuitive user-interface and streamlined process means that AdWords customers can build strong, compelling display ads in a matter of minutes, and best of all they are all automatically to IAB standard ads and they are in HTML5 format taking existing images from your website or your uploaded images. Even better news is that these HTML5 ads can be used on mobile devices as well as desktops!
Beautiful ads at your fingertips via Ready Ad Gallery
Ready Creatives doesn’t just quickly hash together the elements you want included in your display adverts – it’s more sophisticated and valuable than that as it helps you build campaigns that will really engage with potential customers and for those with zero design ideas, the Ready Ad Gallery has pre-built templates which you can easily customise to meet the goals of your campaign.
You can choose from the following formats :
- Dynamic Ads – Dynamic Ads deliver tailored creative across the web that combine the layouts, products, messages and offers that your customers are most likely interested in, based on what they viewed on your website.
- Engagement Ads – Engagement Ads captivate consumers with rich creative messages. They fit in standard display units, allowing to scale across the web, and then expand to a larger format after an innovative two-second hover delay.
- Video Ads – Videos are as effective as TV in building awareness of your business. Create a quick video ad in seconds that showcases your brand.
- General Purpose Ads – if you need a simple display ad, browse through our hundreds of template options and customize in our easy-to-use editing tool.
