Following the acquisition of a competitor, Aquavista had big plans to increase the number of people buying and selling boats through the business.

As part of this growth strategy, Aquavista planned to launch a dedicated boat sales microsite. Our role was to ensure the new site could compete organically from launch, provide a clear journey for buyers and sellers, and retain the valuable SEO equity built up through the existing website.

Having worked with us before, Aquavista trusted us to develop and deliver the SEO strategy behind this next stage of its growth.

We built a comprehensive SEO strategy around Aquavista’s plans for the new microsite, shaping its structure, content and search visibility from the ground up.

This meant creating a clear, search-led site architecture that streamlined every stage of the boat sales journey, while carefully protecting the SEO equity already held by the existing pages.

From there, we spent several months creating optimised boat sales pages, producing highly relevant supporting content and delivering a focused backlink campaign. Every part of the strategy was designed to establish Aquavista as a leading destination for people across the UK looking to buy or sell a boat.

Twelve months later, Aquavista had significantly strengthened its position in the search results and become one of the biggest names in canal boat sales.