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44%

Increase in all social paid traffic

98%

Probability of beating original

We Buy Any Home

How understanding the user persona influenced a landing page CRO test.

B2C | Lead Generation | Convert | CRO

Who?

One of the UK’s leading house buying companies We Buy Any Home.

Why?

Through our Data & UX Audit we highlighted that social media drove a significant amount of traffic to the website. Through persona work within this audit and an analysis of the traffic and creative we discovered that the customers where at a difference stage of the buying journey.

What?

Due to this insight we decided to test creating a new page that incorporated new messaging and more educational information in different content formats.

This also used psychological and content based techniques to address the preconceived ideas customers have about fast sale property buying customers. Again we chose Google Optimize as our testing tool for this particular test.

Results

44%

Increase in all social paid traffic

98%

Probability of beating original

Specialisms
Convert
CRO
More Case Studies
Pay Per Week
Pay Per Week
B2C | Lead Generation | Attract | Convert | CRO | PPC | SEO
Virtual Cabinet
Virtual Cabinet
CRO | Landing Page

5.0 Rating

Paul

Verified Buyer

Converted are an extremely good partner to our business and genuinely feel like part of the team. They are responsive, proactive and provide excellent support, both in terms of managing our campaign activity and ensuring that we are equipped with the most up to date knowledge of trends and digital best practice. I have no hesitation in recommending Converted, a great team.

Mark

Verified Buyer

Been working with Converted for some time and genuine feedback is they offer a 5* service. Down to earth, very communicative, on the ball and know what they are doing. All the team we have spoken with have been fantastic, and account managers are very responsive to any questions.

Most importantly: They deliver results.

Adrian

Verified Buyer

I have worked with Converted for a number of years now. Their work is always on time and to a very high standard.

Sam

Verified Buyer

Converted are an awesome agency and team of experts who’ve helped us achieve our goals consecutively every year that we’ve worked together!

Get started with Converted.
0800 228 9122hi@converted.co.uk

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How to find us

The North

Acero
1 Concourse Way
Sheffield
S1 2BJ

 

hi@converted.co.uk
0800 228 9122

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