The Cost Of Inaction – 48,000 Pounds Per Year

How much is doing nothing with your AdWords account costing you every month?

You may be toying with the idea of getting a PPC management agency but another month passes whilst you manage your AdWords account yourself, or someone in your company does it but it’s not their main job and they fit it in when they can. This isn’t really treating AdWords with the respect it commands these days, rest assured that some of your competitors are engaging ppc management professionals to optimise their AdWords accounts.

We know for a fact that one potential client is giving Google £48,000 more than it needs to every year, that’s £4,000 per month every month, month in, month out, they are basically writing Google a cheque for almost £48,000.00 per year :

We know this as gave a free AdWords health check on their account six months ago, their marketing manager is overworked, she’s looking after several marketing methods and whilst she keeps in touch with us (she want’s us onboard) the board of the company still haven’t taken the decision to actually do anything about their AdWords, they haven’t implemented a single one of our recommendations from our free health check report into their AdWords accounts and consequently they are giving Google an extra £4,000 every month for a fact.

You may be wondering how we can be so sure of this figure, well it’s based on a decade of PPC management experience and our time tested PPC management optimisation process, We reconfigure accounts to a more logical and relevant structure then focus on boosting quality scores up towards to reduce click costs, we don’t just keep changing the bid prices like many agencies do, that’s treating a symptom not the cause!

Search Engine Marketing is one of the most misunderstood areas in modern business today, much of it is due to spammy SEO practices and outright lies from greedy SEM companies, We’ve seen some charge thousands per month and then go on to actually spend a couple of hundred pounds on the client’s account, consequently most people don’t really believe what they’re told and they don’t do anything as a result,  for many of them this inaction is costing them real money.

Whilst we love Google’s ability to generate leads and sales we hate the thought of companies paying them more money than they deserve, We can slash costs in AdWords accounts, we are so confident that we can add value to a business that we will work the first month totally free just to show what we can do, if they decide to take the account back in house at that point then there’s no hard feelings.

AdWords is getting more complicated to use by the month and their competitors are probably using every feature to get ahead so sooner or later  people using AdWords seriously realise that they need a ppc management agency to maximise their sales, slash costs and boost ROI.

Stop paying Google 30%+ more than they deserve every month, Get your free AdWords health check report by dropping us a line today.