Why use a dedicated PPC Management Agency

Many different kinds of businesses use PPC to drive traffic to their sites to generate leads and sales, the structure of these businesses varies from one person operations to multinational companies with large marketing departments spread across offices around the world.

These companies also vary in how they do PPC management, some do it totally themselves whilst others outsource to a lone PPC consultant, others may give the task to a general online marketing agency, and finally some may let a dedicated PPC agency take care of their PPC management.

Depending on the type of business and size of the PPC account one scenario may be a better option than another for some companies, a lone consultant is often cheaper than a mixed agency as is a dedicated ppc management agency as they only specialise in PPC management and thus don’t have to have people with vastly different skill sets. Some general agencies we have seen “specialise” in a vast array of services such as ppc management, Email marketing, web design, media buying, SEO, social media, remarketing etc. very few can be specialists in all these different disciplines and do each one professionally at a fair rate.

A dedicated PPC agency is a good fit for any size of company that’s looking to get the best from their PPC marketing, a good dedicated agency will have AdWords qualified PPC account managers and be an AdWords certified company to show that they have staff who have met the criteria set by Google and that they understand and have experience of managing PPC campaigns to get the best from them.

Another plus of using a dedicated PPC agency is that they’ll only do Pay Per Click management, they won’t be sidetracked with other services that aren’t PPC focussed so their staff will be working on ppc management every day, keeping up to date with the changes on Google AdWords, Yahoo, Bing, Facebook PPC platforms as they happen and be well placed to ensure their clients are able to react positively to them.

A dedicated PPC management agency is exposed to a variety of accounts in different sectors, this breadth of knowledge and experience can be applied to new accounts, an agency solely doing PPC is focussed on nothing but PPC so their brains are orientated to think PPC and how to get the client’s USP’s and benefits over to their prospective clients in the best way, consequently the adcopy is rich and engaging, it pre-qualifies  visitors and helps boost on site conversion etc.

An agency solely dedicated to PPC management will have good company contacts, they’ll have a Google AdWords agency rep who can help resolve issue quickly as well as a host of recommendations for other high quality specialists if you need other marketing related services, such as SEO and social media professionals who are more than capable in their chosen field.

A good ppc management agency will be health-checking dozens of new accounts per month from new business enquiries as Converted does and over that time we see the same mistakes time and time again, broad matched keywords with no or very limited number of negative keywords, adgroups that aren’t set around a core theme , instead having sometimes hundreds of keywords that have no real relationship to the adcopy and even the landing page the traffic is sent to.

It’s not just small PPC accounts that have these basic mistakes, we’ve seen accounts spending double figure thousands per month that have fundamental mistakes, and some of the more general agencies don’t seem to pick just how specifically targeted PPC accounts need to be set up and refined to get the best out of them. Many of these accounts have already been set up and/or managed by some of the bigger general agencies with a ppc management department and yet we, like other dedicated PPC agencies are still able to wring more savings and generate higher ROI from refining the targeting of the traffic, sending the better-targeted traffic to the right page and even working with the client to maximise the effectiveness of on-page changes to increase the conversion ratio.

There’s no such thing as cheap PPC management, it’s either done cheaply and usually without enough attention to detail, or it’s done right and t the PPC agency usually more than covers their costs in the enhanced ROI from the savings from click discounts and increased on-site conversion so good PPC management is usually a positive investment that more than pays for itself, not only in the increased performance but also the time and hassle savings leaving the business owners or management free to work on the business instead of in it.

We would delighted to discuss your requirements, for a no obligation chat use the call back form to the right, contact form here or drop us a line on 0800 228 9122