Conversion Elite Awards (Now known as the Experimentation Elite Awards) – Look Mum We Won!

As you may know, we pride ourselves on our convertyness (ness, ness) and the results we have achieved as a cro agency for our clients across the world.

We have always taken great pride in seeing other people’s numbers improve. Whether it’s when we achieve statistical significance in tests, find the truth in the data, find creative ways of improving a client’s marketing returns or simply making fundamental improvements to our client’s businesses. It’s these things that float our collective boats.

What we always find amazing is when others beyond our client relationship enjoy it as well. This is why we are so proud and happy to have won the Conversion Elite Awards!

Yes, we couldn’t attend in person due to the awful situation the world finds itself in. And yes, we forgot it was being hosted digitally on that day and fully intended to be there the following night.

Yet this award means as much if not more to us than all the other digital awards we have been lucky enough to collect since we first started entering them in 2016 (we had a year off in 2019).

To be recognised by a peer group of some of Europe’s finest conversion optimisation minds, against tough opposition from the continent was truly humbling and appreciated. So big Kudos to Conversion Elite Awards it’s sponsors and the judges.

We Buy Any Home UK

Also thank you to the team at We Buy Any Home for giving us the trust to let us rip things up and remake them better. As always though it’s about what the data says and in this case the data transformation was significant and sustained. Saving the client money on marketing spend, improving their data maturity and integrity and most importantly growing their business.

Enough gushing. On behalf of all the team at Converted thanks to everyone involved and let’s make this the first of many more awards. . .as long as a/. we have time to enter and b/. we remember to attend!

If you would like help improving your online performance then find out more about our conversion rate optimisation services!

Written by

Cathal Saunders

Operations Director at Converted

Cathal Saunders is Operations Director at Converted. Since 2011 he has worked out why websites don’t turn visitors into customers, and then fixed it, for more than 300 clients across paid ads, conversion rate optimisation and SEO. He created the Conversion Periodic Table, the 25-element framework the team uses to find where a funnel leaks and test whether the fix worked. More recently he built Converted’s processes and framework for AI visibility, getting brands found and cited by AI search tools, then trained the team that delivers it. That work covers technical SEO, AI prompt tracking, EEAT content and digital PR. He has held talks on all things performance marketing over the years, including for a global group of private schools, multiple brand events and in February 2022 he spoke on conversion rate optimisation for e-commerce at the Department for International Trade’s Exporting for Growth event, where Google also presented. Local councils have brought him in to run one-to-one workshops and webinars for businesses in their area. He holds the full set of Google Ads certifications, renewed every year, and is CXL qualified. He wrote Converted’s winning entries for the Experimentation Elite Awards (back when they were the Conversion Elite Awards), the Biddable Media Awards and The Drum Search Awards, and its entry as a finalist in the Google Partners Awards Europe. After 16 years in this industry, very little surprises him. He remains optimistic anyway, which he admits is certainly not based on historic and statistically significant evidence and data.

More from Cathal

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