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Digital Marketing
Conversion Rate OptimisationCreative NewsDigital MarketingSEOUncategorized

Google AdWords Expanded Text Ads Get Second Description Field

Google as recently as 2016 made a huge change to how AdWords marketers write ad copy for Google Adwords search campaigns, with the introduction of expanded text ads. This took away from the old 25 character headline and 35 characters for a description line one and two as seen below. Instead replaced it with an…
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