£30m+
Ad Spend Managed Annually
Our Clients
Performance That Speaks for Itself
Managing millions in ad spend while delivering consistent growth and long-term client partnerships.
92%
Client Retention
20%
Average Annual Growth
5
Continents We Operate In
Ready to Improve Your Facebook Ads Performance?
We speak to businesses that share the same problems with Meta Advertising.
Facebook Ads are struggling to turn attention into consistent leads, sales, and revenue. Targeting is basic and often is left to just run. Creative ideas are driven by the client, not the agency. There’s a lack of confidence in the data. There’s a struggle to find new audiences and scale campaigns profitably.
If this sounds like you, then get in touch.
We’re an award-winning UK PPC agency based in London and Sheffield that helps advertisers across the full paid social ecosystem. We create more accurate data with server-side and Meta CAPI set-up. Design, launch, and test engaging ad messaging and creatives. Develop more targeted audience campaigns. Design landing pages specifically for your social traffic and run ongoing conversion optimisation experimentation to improve the performance of your Facebook ad campaigns.
Whether you are looking for demand generation, retargeting, branding, or funnel building, Converted is an ideal Facebook Advertising partner.
Build an agile Meta ad strategy that’s aligned directly with your economics, profit margins, and growth targets. We map out full-funnel customer journeys that combine high-converting ad angles, cold traffic acquisition, retargeting, and retention campaigns. This gives your account clear guardrails so budget can scale without sacrificing performance.
Meta’s algorithm is powered by creative diversity. We run structured testing frameworks across hooks, visual formats (UGC, statics, motion graphics), angles, and direct-response messaging. By continuously identifying winning creatives and iterating on top performers, we eliminate ad fatigue and keep your Customer Acquisition Cost (CAC) from increasing unsustainably.
Improve Facebook lead generation. We create lead generation funnels that combine sophisticated targeting and engaging creatives. Whether you need Facebook’s Instant Forms, high-converting landing page funnels with CRM integrations or better data by feeding offline conversion data (SQLs and closed deals) back to Meta via Conversions API (CAPI), we can improve your paid social lead generation.
Drive profitable DTC growth by optimising your Facebook product feeds and including dynamic, product-led creative. We help optimise your Meta catalogue, structure high-intent Advantage+ Shopping Campaigns (ASC), support promotional campaigning and help increase revenue and LTV from paid social ads.
Are iOS privacy issues affecting tracking for Facebook Ads? Reduce signal loss and improve the data fed to the bidding algorithms with robust server-side tracking. We implement Meta’s Conversions API (CAPI), advanced match quality parameters, and first-party attribution setups so your ad account receives accurate conversion data. This fuels Meta’s machine learning to optimise for real business profit.
Re-engage high-intent visitors without wasting budget on users who have already converted. We deploy smart retargeting journeys across multiple interactions and decision-making stages. Recover lost opportunities. Target different cohorts. Grow LTV.
A great Facebook ad can drive engagement. A good landing page generates a lead or sale. We design, test, and optimise both custom landing pages and current onsite user journeys using CRO testing to ensure your Meta ad spend converts into better results.
A trusted partner to the leading paid platforms
Research. Experiment. Grow.
Research. Experiment. Grow.
Why Should You Use a Conversion Agency for Your Facebook Ads?
Being able to run Facebook Ads is only half the journey to stronger paid media performance.
Capturing the right data, understanding user behaviour and testing the right creative ideas are just as important. This is how we identify what is limiting performance, where budget is being wasted, and what needs to change to drive measurable growth.
We use our in-house specialist paid advertising team, along with the science of CRO and experimentation, UX improvements, and AI technology, to improve your Facebook Ads performance.
That means we don’t just optimise what happens inside Ads Manager. We also look at the wider journey, including landing pages, forms, product pages, checkout journeys, tracking quality and the user experience after the click.
So, if you want to attract more paid media customers and improve the return from your Facebook Ads activity, see what effect an established conversion agency can have on your business.
Data
Tracking audit and implementation, online to offline conversion tracking, audience data, lead quality signals and quantitative and qualitative account reviews.
Research
Customer behaviour, audience needs, competitor activity, creative trends, seasonality and positioning analysis.
Strategy
Campaigns, audiences, budgets, creative requirements, placements, funnel stages and implementation planning.
Experiment
Hypothesise, design, implement and review tests across creative, messaging, audiences, placements, landing pages, offers and campaign structure.
Optimise
Reduce waste, identify new opportunities, improve account efficiency, quality control, test and scale.
Convert
Track year-on-year growth, set clear KPI-focused goals and connect Facebook Ads activity back to leads, sales, revenue and commercial performance.
Technology Powered Facebook Ads
Our Facebook Ads campaigns are powered by a sophisticated technology stack, combining AI, analytics, automation and specialist tools to uncover insights, optimise performance and drive measurable growth.
AI Powered
Analysis, creative support, personalisation, campaign insight and faster decision-making.
User Experience
Heatmapping, eye tracking and session recording to understand how users behave once they land on your website.
Protection
Click fraud monitoring, budget pacing, account alerts and anomaly checks to help protect spend and reduce avoidable waste.
Feed Management
Enhance ecommerce Facebook Ads with feed optimisation software designed to improve catalogue quality and product visibility.
Project
Reporting, dashboards and project management tools to keep activity organised, measurable and focused on the right priorities.
Competitor & Market Insights
Deeper market and competitor data to uncover opportunities, benchmark performance and understand where other advertisers may be gaining an advantage.
Award-Winning Work
Claim Your Free Facebook Ads Audit
Get in touch to request your free Facebook Ads audit. You can see exactly how we review your account, identify wasted spend and find opportunities to improve performance.
We’ll review your tracking setup, conversion events, audience data and campaign signals to check whether decisions are being made from reliable information.
We’ll assess how well your Facebook Ads activity aligns with your business goals and outline our suggestions for improving performance.
We’ll look at where your ads are appearing, who they are reaching and whether your campaigns are building visibility with the right audiences.
We’ll review your ad copy, hooks, messaging, formats and visual assets to see whether they are clear, relevant and likely to support performance.
We’ll assess how your paid social visibility, messaging and offer compare with competitors, where they may be gaining an advantage and opportunities to close the gap.
We’ll review how your campaigns, ad sets, audiences, placements and creative assets are organised and how to improve them for better performance.
We’ll check how your spend is being used, where budget may be wasted and where there may be room to improve return by scaling what works.
0800 228 9122 – hi@converted.co.uk