£30m+
Ad Spend Managed Annually
Our Clients
Performance That Speaks for Itself
Managing millions in ad spend while delivering consistent growth and long-term client partnerships.
92%
Client Retention
20%
Average Annual Growth
5
Continents We Operate In
Ready to Improve Your Microsoft Ads Performance?
Are your Microsoft Ads campaigns being managed with the same care as your Google Ads account?
Microsoft Advertising can help you reach users across Bing, Microsoft Edge, Outlook, MSN and partner placements. It can also offer different audience behaviour, useful B2B targeting options and extra paid search coverage for brands looking to scale beyond Google.
But Microsoft Ads shouldn’t be treated as a copy-and-paste channel. Imported campaigns still need proper review, platform-specific structure, search term analysis, audience testing, tracking checks and budget control.
We help established UK brands improve Microsoft Ads performance by reviewing the account structure, search behaviour, product feeds, audience options, tracking setup and landing page journey behind the campaigns.
Whether you need to reduce wasted spend, improve lead quality, grow ecommerce revenue or understand whether Bing Ads should play a bigger role in your paid media strategy, we focus on finding what’s limiting performance and what should be tested next.
Improve Microsoft Search campaigns across Bing and Microsoft’s wider search network, from keyword strategy and search terms to ad copy, assets, bidding and landing page relevance.
Review existing Bing Ads accounts to find wasted spend, weak settings, missed opportunities and imported campaigns that need adapting for Microsoft Advertising.
Support ecommerce growth with stronger Microsoft Shopping campaigns, cleaner product feeds, better segmentation and clearer budget priorities across your product inventory.
Use Google Ads imports more effectively by reviewing which campaigns should be copied, which need adapting and which settings could create wasted spend.
Use Microsoft’s LinkedIn profile targeting options where relevant, helping B2B campaigns layer company, industry or job function insight with search intent.
Bring users back with segmented retargeting campaigns based on search behaviour, website visits, product views, form engagement and previous interactions with your brand.
Improve account control with clearer campaign structure, cleaner keyword segmentation, better audience use, stronger budget allocation and more focused optimisation.
A trusted partner to the leading paid platforms
Research. Experiment. Grow.
Research. Experiment. Grow.
Why Should You Use a Conversion Agency for Your Microsoft Ads?
Being able to run Microsoft Ads is only half the journey to stronger paid media performance.
Capturing the right data, understanding search behaviour and testing the right opportunities are just as important. This is how we identify where Microsoft Ads can add value, where budget is being wasted, and what needs to change to drive measurable growth.
We use our in-house specialist paid advertising team, along with the science of CRO and experimentation, UX improvements, and AI technology, to improve your Microsoft Ads performance.
That means we don’t just optimise what happens inside the ad account. We also look at the wider journey, including landing pages, forms, product pages, checkout journeys, tracking quality and the user experience after the click.
So, if you want to improve your paid search performance beyond Google and understand what Microsoft Advertising could add to your wider strategy, see what effect an established conversion agency can have on your business.
Data
Tracking audit and implementation, online to offline conversion tracking, revenue data, lead quality signals and quantitative and qualitative account reviews.
Research
Search behaviour, customer intent, competitor activity, audience differences, market trends, seasonality and positioning analysis.
Strategy
Campaigns, keywords, audiences, budgets, bidding, imports, creative requirements, landing page priorities and implementation planning.
Experiment
Hypothesise, design, implement and review tests across campaigns, keywords, ad copy, bidding, audiences, landing pages, imports and budget allocation.
Optimise
Reduce waste, identify new opportunities, improve account efficiency, quality control, test and scale.
Convert
Track year-on-year growth, set clear KPI-focused goals and connect Microsoft Ads activity back to leads, sales, revenue and commercial performance.
Technology-Powered Microsoft Ads
Our Microsoft Ads campaigns are powered by a sophisticated technology stack, combining AI, analytics, automation and specialist tools to uncover insights, optimise performance and drive measurable growth.
AI Powered
Analysis, creative support, personalisation, campaign insight and faster decision-making.
User Experience
Heatmapping, eye tracking and session recording to understand how users behave once they land on your website.
Protection
Click fraud monitoring, budget pacing, account alerts and anomaly checks to help protect spend and reduce avoidable waste.
Feed Management
Enhance Microsoft Shopping Ads with feed optimisation software designed to improve product data, Shopping visibility and product-led performance.
Project
Reporting, dashboards and project management tools to keep activity organised, measurable and focused on the right priorities.
Competitor & Market Insights
Deeper market and competitor data to uncover opportunities, benchmark performance and understand where other advertisers may be gaining an advantage.
Award-Winning Work
Claim Your Free Microsoft Ads Audit
Get in touch to request your free Microsoft Ads audit. You can see exactly how we review your account, identify wasted spend and find opportunities to improve performance.
We’ll review your tracking setup, conversion actions, revenue data and account signals to check whether decisions are being made from reliable information.
We’ll assess how well your Microsoft Ads activity aligns with your business goals and outline our suggestions for improving performance.
We’ll look at where your ads are appearing, how often they show and whether you’re reaching the right searches, placements or audiences.
We’ll review your ad copy, messaging, assets and landing page alignment to see whether they’re clear, relevant and likely to support performance.
We’ll assess how your paid visibility, messaging and offer compare with competitors, where they may be gaining an advantage and opportunities to close the gap.
We’ll review how your campaigns, ad groups, keywords, audiences, assets and budgets are organised and how to improve them for better performance.
We’ll check how your spend is being used, where budget may be wasted and where there may be room to improve return by scaling what works.
0800 228 9122 – hi@converted.co.uk