£30m+
Ad Spend Managed Annually
Our Clients
Performance That Speaks for Itself
Managing millions in ad spend while delivering consistent growth and long-term client partnerships.
92%
Client Retention
20%
Average Annual Growth
5
Continents We Operate In
Ready to Improve Your Google Ads Performance?
Is your Google Ads account underperforming, wasting budget or becoming harder to scale?
We help established UK brands improve Google Ads performance by reviewing the data, structure, search intent, tracking, creative, landing pages and testing opportunities behind the account.
Whether you need to reduce wasted spend, improve lead quality, grow ecommerce revenue or get more control over automation, we focus on finding what is holding performance back and where there is room to scale.
Capture high-intent demand with Google Search campaigns built around search behaviour, keyword quality, ad relevance, bidding strategy and landing page performance.
Improve Google Shopping performance with stronger product feeds, clearer campaign structure, better segmentation and more effective visibility across your product inventory.
Get more control from Performance Max by reviewing campaign structure, asset quality, audience signals, product data, budget allocation and the conversion signals guiding automation.
Use Display campaigns to build awareness, support consideration and re-engage users with stronger audience targeting, creative, placements, exclusions and frequency control.
Use YouTube advertising to grow demand, tell stronger product or service stories and reach potential customers at different stages of the buying journey.
Bring users back with segmented retargeting campaigns based on how they have searched, visited, browsed, watched, engaged or started to convert.
Launch and optimise Google Ads campaigns across multiple territories with market-specific structure, language considerations, budgets, search behaviour and performance reviews.
A trusted partner to the leading paid platforms
Research. Experiment. Grow.
Research. Experiment. Grow.
Why Should You Use a Conversion Agency for Your Google Ads?
Being an expert in Google Ads is only half the journey to stronger paid media performance.
Capturing and understanding the right data, user behaviour, and testing opportunities is just as important. This is how we identify what’s limiting performance, where budget is being wasted, and what needs to change to drive measurable growth.
We use our in-house specialist paid advertising team, along with the science of CRO and experimentation, UX improvements, and AI technology, to improve your Google Ads performance.
That means we don’t just optimise what happens inside the ad account. We also look at the wider journey, including landing pages, forms, product pages, checkout journeys, tracking quality and the user experience after the click.
So, if you want to attract more paid media customers and improve the return from your Google Ads activity, see what effect an established conversion agency can have on your business.
Data
Tracking audit and implementation, online to offline conversion tracking, revenue data, lead quality signals and quantitative and qualitative account reviews.
Research
Search behaviour, customer intent, competitor activity, market trends, seasonality and positioning analysis.
Strategy
Campaigns, keywords, audiences, budgets, bidding, creative requirements, landing page priorities and implementation planning.
Experiment
Hypothesise, design, implement and review tests across campaigns, keywords, ad copy, bidding, landing pages, assets and budget allocation.
Optimise
Reduce waste, identify new opportunities, improve account efficiency, quality control, test and scale.
Convert
Track year-on-year growth, set clear KPI-focused goals and connect Google Ads activity back to leads, sales, revenue and commercial performance.
Technology-Powered Google Ads
Our Google Ads campaigns are powered by a sophisticated technology stack, combining AI, analytics, automation and specialist tools to uncover insights, optimise performance and drive measurable growth.
AI Powered
Analysis, creative support, personalisation, campaign insight and faster decision-making.
User Experience
Heatmapping, eye tracking and session recording to understand how users behave once they land on your website.
Protection
Click fraud monitoring, budget pacing, account alerts and anomaly checks to help protect spend and reduce avoidable waste.
Feed Management
Enhance Shopping and Performance Max activity with feed optimisation software designed to improve product data and visibility.
Project
Reporting, dashboards and project management tools to keep activity organised, measurable and focused on the right priorities.
Competitor & Market Insights
Deeper market and competitor data to uncover opportunities, benchmark performance and understand where other advertisers may be gaining an advantage.
Award-Winning Work
Claim Your Free Google Ads Audit
Get in touch to request your free Google Ads audit. You can see exactly how we review your account, identify wasted spend and find opportunities to improve performance.
We’ll review your tracking setup, conversion actions, revenue data and account signals to check whether decisions are being made from reliable information.
We’ll assess how well your Google Ads activity aligns with your business goals and outline our suggestions for improving performance.
We’ll look at where your ads are appearing, how often they show and whether you are reaching the right searches, placements or audiences.
We’ll review your ad copy, messaging, assets and landing page alignment to see whether they are clear, relevant and likely to support performance.
We’ll assess how your paid visibility, messaging and offer compare with competitors, where they may be gaining an advantage and opportunities to close the gap.
We’ll review how your campaigns, ad groups, keywords, audiences, assets and budgets are organised and how to improve them for better performance.
We’ll check how your spend is being used, where budget may be wasted and where there may be room to improve return by scaling what works.
0800 228 9122 – hi@converted.co.uk